About Us
InFocus Stores was born from a simple purpose: to make life easier for those who live off creativity. We know how frustrating it can be to find the right equipment to create quality content — and even worse when it involves bureaucracy, hidden fees, and delayed shipping. We've been there. That’s why we decided to change the game.
It all started in 2021, out of a real need: connecting creators with reliable, high-quality gear around the world. What began as a creative studio in Setúbal, Portugal, evolved into a global distribution company for content creators — photographers, videomakers, streamers, and digital entrepreneurs.
Today, InFocus is much more than a store. We are a specialized distributor of creative tools and studio accessories, serving customers globally. Our mission is clear: to improve your performance by providing tested, approved, and curated equipment that delivers results — fast and without hassle.
Why choose InFocus?
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Human and specialized customer support
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Products designed for content creators
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International shipping with tracking and fast support
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Affordable pricing with high-performance product selection
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Everything tested, approved, and creator-approved
Whether it’s for your first video, a viral shoot, a live stream, or a professional session, we’ve got the gear to help you create freely and with quality. Because here, creativity is always in focus.
Welcome to InFocus. Your content starts here.
Our Mission
To empower creators around the world by making professional gear accessible, affordable, and easy to use — so they can focus on what truly matters: creating.
Our Vision
To become the leading global reference in creative equipment distribution — trusted by photographers, filmmakers, and content creators who want performance, speed, and reliability without the hassle.
Our Values
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Creativity First
Everything we do is designed to inspire and support creative freedom. -
Authenticity
We test, curate, and recommend only the tools we believe in. -
Agility
From checkout to delivery, speed and efficiency come standard. -
Connection
We don’t just sell — we build real relationships with our creative community.
Where We Started
In 2021, a small creative studio became the birthplace of a new idea: make quality equipment available to everyone, everywhere. What began in Setúbal, Portugal, quickly evolved into a global operation. Today, we are proudly based in Hamburg, Germany, where we continue our mission to serve creators with tested gear and seamless delivery — no middlemen, no delays.
How We Work
We source. We test. We ship.
Each product in our catalog is carefully selected, tested in real-world settings, and only then made available in our store. We prioritize equipment that’s intuitive, efficient, and made to last — whether you're shooting in a home studio or out in the field.
Who We Serve
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Content creators (YouTubers, TikTokers, streamers)
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Filmmakers and videomakers
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Professional and hobbyist photographers
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Digital entrepreneurs and online educators
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Agencies and remote creators who rely on portable, high-quality setups
Want to partner with us?
We collaborate with creators who love what they do and need gear that matches their ambition.
Got an idea or want to represent our brand?